Introduction To The Media Industry Media Essay

Introduction To The Media Industry Media EssayAs the media assiduity joins the ranks of others that argon facing tremendous declines and losing advertising revenue, African Americans in the media feature also faced extreme challenges. We as pot often attempt for answers to create intensify in at presents society, but stereotypes linger within our realism placing a barrier on chances of unity and equality. One of the main sources of these stereotypes is the ken media.Stereotypes atomic number 18 commonly referred to as codes that give hearings quick, common understandings, (sometimes invalid) of a mortal or group of people mostly relating to their class, ethnicity or public life, gender, sexual orientation, affectionate role, or occupation. African Americans are constantly viewed in itinerarys that are false and over-exaggerated. From loud explicit curse words, to wobbly behinds and gold teeth, the wad media blinds America with false and invalidating images.From the be ginning of television history, African Americans were shown as very dark, monkey- uniform characters without a tad of know-how except in the areas of housekeeping or singing and dancing. Stereotyping or labeling is a technique that attempts to arouse prejudices in an audience by labeling the object of the images as something the target audience fears, hates, loathes, or finds unenviable (Lester 134). These ideas become so clich that they begin to form daily thoughts and views and one is futile to look beyond them.The mass media, including movies, music, music videos, newspapers, magazines, television broadcasts, and forms of advertising, often portrays African Americans as hood, ghetto, threatening, and sexually explicit. This has transformed into lifestyles and insulting stereotypes in todays society. The inadequate reporting of African Americans due, in large part to the lack of depth in minority media ownership, has provided an opportunity in the nations current economic condi tions. The media industry is taking major hits as revenues are dropping, readership and viewership totals are down, and the journalism and media industries are bumping along the same rocky roads as the automotive industry where thousands of jobs were muzzy in a matter of days.Framework of StudyThis study allow include a mass research of the past century of African American appearances in the media. African- Americans image has evolved over time. Research go forth be focused on why and how this evolution sour has taken mall. This substance has been overlooked by society, and many do not understand that the process of an African-American being placed in the media was a very backbreaking one.Examples will be given on how African Americans were depicted in the media. Also, thither will be an analysis of how audiences of the media react to sables being the central point, and why publishers and broadcasters show these images in the manner that they do. Graphs of the ratings of the different media releases will be compared by race of focal point to determine the impact that African-Americans had on society through the media.Also, common television sitcoms will be canvass in order to explain how African-American images scram changed over time. altogether sitcoms were reviewed through network television. The sitcoms range from the 1960s to the current television era. Also, the sitcoms will be analyzed to explain how the content has changed societys view on the lives and stopping point of African Americans.Statement of ProblemSociety has placed a negative image on African-Americans due to the techniques of the media used to portray them. These techniques are marketing schemes used to produce more total revenue. These negative ideas or beliefs place a role in the lives of many African-Americans. Stereotypes are formed and problems modernise daily for black individuals. From ethnic name profiling to police brutality, African-Americans have corrupt though ts based on negative images displayed by the media.The only way to erase or reduce these negative images is if the media reverses the images it has created. Many marketing specialiser believe that these images are entertaining and overlook the morals and values of its content. African-Americans are unfairly and unrealistically portrayed on television and other forms of media. Unfortunately, there are many who do fall victim to the stereotypes, and there are many more that experience prejudice and pain because of them. After ceremony some movies that are currently popular, it seems that the majority of current films that are aimed at an African American audience fill and support these negative stereotypes of African Americans.Luckily, there are some media broadcasts that allow variety of African Americans to be shown to society. The change in content of programming is currently allowing room for change of the long lived stereotypes.RationalProfiling, stereotyping, and negative imagi ng must be stopped. level after decades have relinquished away since the time of slavery, racism and prejudices clam up linger in our society. The media is not making these images look any better. tender prejudices or programmed depictions of groups in a society have long pervaded and do social ethos, but it is through this awareness, that cultural humanity is able to even out and set aside such associations (Walker 545).The images in the media of African Americans have changed the lifestyles of todays black society. Due to lack of knowledge and being blinded the media, the African-American race has yielded to live up to the images shown to society. These stereotypes of African Americans being used by the media today and years ago are injuring the realistic image of black people and the way that both African-American and Caucasians view those of African heritage. Gender, Class, and Race Stereotypes in American Media Gender, class, and race stereotypes abound in contemporary soc iety, much like they have done throughout human history. With the advent of the media, however, stereotypical assumptions have become so pervasive, and so diffused, that some call for a unspoilt and purposeful scrutiny of the media contents. A full analysis will be conducted to enlighten others that the African-American culture differs tremendously from the way that the media displays it.