Why Do Ads Target Children?

Why do Ads Target Children? Have you ever been in an isle of a store and heard, but mom I really want this I saw it on television? This is a product of advertising. Since the late 1980’s children have emerged as a key demographic to marketers. Advertisements selling everything from the latest video game to the newest automobile are now targeted to the youth of our world. Children have buying power that sways their parents’ purchases, and they are the future consumer. Marketing to children is creating the children’s ability to nag a parent into purchases. Nagging or â€Å"Pester Power† is the most used strategy in the market today. The theory behind this is rather than going straight to the parent, give the child the buying power. Children are much more persuasive in the middle of a shopping trip than that commercial the parent heard two hours ago. Children often get their â€Å"wants† based on their persistence of needing a product. If someone asks you whether you want a Coke or Pepsi, you immediately know you're being asked about a carbonated cola beverage — with distinct yet subtle differences between the two. Which ever brand you choose, Coke or Pepsi shows that somewhere along the line you developed a preference for that product. In Advertising it is called product loyalty. Marketers use Repetition of products children have no current use for such as a Ford Truck to build brand recognition in hopes that as an adult they will buy that Ford verses the Chevrolet. It also works with things such as Cake mixes. A child watches the Betty Crocker cake mix ad, nags the parent into buying and using the product. Then in turn buys the product as an adult based on their experience as a child. The Market has seen a new angle to encourage children to buy brand X over the competitor’s product. Many schools have lost funding due to our economic downfall. So advertisers such as Campbell’s soup have come up with campaigns such as â€Å"Labels for Education†. Basically you buy their product. Send in the label and earn stuff for your school. This gives both children and parents a creditable reason for buying the product. Corporations are also gaining access to advertise in public schools in exchange for materials. Frito Lay will sponsor events in schools in exchange for tagging their logo n flyers advertising the event. Children are easily influenced by things they see. Nine times out of ten a child will pick the cereal with Hannah Montana on the box over the box that she’s not on. Since the days of radio children have been introduced to the idea that if I want to be a star I should eat the same cereals that the stars’ eats. The use of role mode ls and celebrities to influence children is used everywhere. If it is meant for the use or consumption of a child you will most likely find a celebrity attached to it. On average there are three televisions and one computer in every home. So it is no wonder how advertising can reach so many children. Just a child sitting down to do some school researches can be inundated with hundreds of advertisements in an hour’s time. A half hour television special contains at the least 10 minutes of commercials. Just about everywhere you look someone is trying to sell something. Although, children have no direct income of their own we often overlook their buying power. In today’s busy world parents have tendency to buy more to satisfy their children. From candy bars to flat screens never underestimate the buying power of a whining child.

Lipstick Jihad

In Lipstick Jihad: A Memoir of Growing Up Iranian in America and American in Iran, Azadeh Moaveni has written a memoir of growing up first as an American girl born of Iranian parents in Southern California, then as an adult working as a reporter for Time magazine while living in Tehran, Iran. Azadeh Moaveni tells of her jihad (struggle) to develop from a self-centered, spoil girl into an adult with recognition that there are billions of others in the world, each of whom has opinions and beliefs that are equally as important as her own. While living among the community of expatriated Iranians and going to public schools, Azadeh Moaveni sometimes felt she was living a schizophrenic life: at home she was an Iranian daughter of upper middle class Iranians who had escaped Iran just prior to the 1979 revolution that overthrew the Shah of Iran and installed a Moslem Republic in its place. At school and at the mall she felt like an outsider because she was darker skinned and had a name no one could pronounce. She was ashamed of her parents, ashamed of being an Iranian because so many people remembered the taking of the American hostages and harbored resentment against Iranians. Since she felt out of place in California, Azadeh Moaveni had built a fantasy of what her life Iran would be like; it would be perfect. What she fails to realize is that she was really just a typical teenager; no one feels they fit in while going through adolescence; everyone is ashamed of his or her parents and other family members. Although the book isn't formally divided into two sections, it is in fact divided in this manner. The first four chapters tell of her life growing up in Palo Alto and San Jose and her first few months working as a reporter. The second half of the book tells about her realization that the beliefs and opinions of others matters; she moves from an egocentric worldview to a more realistic, balanced view of the world and her place in it. The first chapter, â€Å"The Secret Garden,† Moaveni tells of her life in the United States living within the Diaspora community of Iranian expatriates. Her parents and others of that generation had been among the upper classes in Iran before the 1789 revolution. In Iran they had lived well, they had servants, and led a life separate from the vast majority of the people of Iran. In many ways they had absorbed the superior attitude of the British who lived and worked in Iran to exploit the considerable oil resources at the expense of the less privileged members of Iranian society. In the United States they lived in their own Iranian community within the California community at large. Naturally they held a positive, nostalgic belief that Iran of the 1950s, 1960s, and 1970s was the real Iran and they waited for the Shah or his son to return to power so they could go home. Azadeh Moaveni had visited Iran once as a child when she and her mother spent a summer with their relatives in her grandfather's walled compound in downtown Tehran. In this compound she felt absolutely free. She climbed the trees and ate the fruit of the trees. Due to this memory from her childhood and to the almost fanatical reverence of Iran that the adults around her believed Azadeh Moaveni developed a fantasy of life in Iran. When she was unhappy that fantasy was her escape from the difficulties of the day-to-day problems of being an adolescent. Consequently, when she finished college and was looking for a place to work, she chose to return to Tehran. Azadeh Moaveni called chapter two â€Å"Homecoming† because she anticipated that she would finally be where she should be, among her people, people that could pronounce her name, people who could understand her.   She was to be disappointed, â€Å". . . we had assumed here, in this country where people could pronounce our names, our world would expand. Instead we felt constricted† (Moaveni, 2005). Everywhere she went she found barriers from the officials, from the police, and from the volunteer, Basig, a group of young toughs who enforced the rules of public dress and behavior with force, if necessary. Azadeh Moaveni had an elitist attitude indicated by her opinion of the Basig. â€Å"The Basig were carefully selected in the poorest of neighborhoods and were cultivated to violence with a skillful balance of brainwashing and small incentives.† Certainly the violence practiced by the Basig was wrong, but Azadeh Moaveni's failure to realize the Basig may not have seen their role as making barriers, but of enforcing the Islamic law established by the current administration. The fact that she speaks of them being from the â€Å"poorest of neighborhoods† indicates an aristocratic slant to her view of those less fortunate than she was. Much of her struggle at this point was a failure to look at any issue from any vantage point other than her own. She was very much the California girl. Her priorities were shallow and self-serving. â€Å"Celine became my first new Iranian girlfriend, guiding me to the best manicurist, waxing lady, and private pastry chef in the city with the shared belief that these were urgent priorities.† (67).   Throughout the remainder of the first half of the book she exhibited similar attitudes and priorities. Even her attempts to practice the precepts of Islam were lacking depth. For Ramadan I had â€Å"resolved to fast, naively expecting to spend the month in harmony with the daily rhythm of the millions of Iranians around me† (Moaveni, 2005). When she realized others she knew did not do, she was disappointed and gave up her fasting. Her fantasy view of Iran had begun to crumble. In the second half of the book, Azadeh Moaveni began to grow. More oppressive violence began to be practiced by the clerical militants in Iran in an attempt to discourage people from voting at all. It was clear to everyone that the reformist President Khatami would win the election, however the more conservative clerics wanted to make sure he did not win with a large enough majority to be able to claim that he had a mandate from the people to make changes and lift restrictions that had been established by the Ayatollah Khomeini when the Islam Republic had been established in 1979. Khatami was reelected with 78% of the vote with 66% of the people voting (Moaveni, 2005). Many of Azadeh Moaveni's friends had boycotted the election because their vote would mean nothing in a repressive society. She began to realize that the political and educational elite she lived among had little in common with the people who lived in Iran. Their non-voting meant absolutely nothing. It was irrelevant to the majority of people of Iran. For the first time Azadeh Moaveni began to look beyond herself and her class and realize the Iran she carried in her head, was not Iran at all. What she and her friends thought meant nothing. â€Å"About six months after I came to Tehran, I put my labors of self-interrogation to rest, happy to nominally consider myself Iranian from America, but mostly happy just to live, and not consider myself so much† (Moaveni, 2005). When the attack on the United States occurred on September 11, 2001, Azadeh Moaveni was devastated. She couldn't understand why no one seemed to care. The three thousand plus dead was a small number compared to the millions killed in the struggles in Bosnia, the genocide in the Sudan and Somalia. Thousands of men died in the recent Iran-Iraq war. Both sides in this war were armed by the United States. Azadeh Moaveni began to understand the anti-American sentiment throughout the Middle East. When this book began, I was disappointed. Based on the word â€Å"Jihad† in the title and the fact that it had to do with Iran, I expected something more universal than a memoir of a young woman. I felt deceived as if she had composed her title to attract more buyers who saw the word â€Å"Jihad† and were interested in learning about the Middle East and not at all interested in another teenager comes of age book. Throughout the first half of the book I saw little reason to change my opinion. I became more and more disappointed. Frankly, I did not care about Azadeh Moaveni or anything she did or thought. She seemed to be little more than a typical upper middle class teenager who thought the center of the universe coincided with her particular location at any particular moment. She was self-centered, arrogant and egotistical. By the time I had read half of the book, I was suffering from a Jihad of my own and wondered how I would be able to stand Azadeh Moaveni for the rest of the book. However, in the second half this changed. Azadeh Moaveni became a woman, a real person who understood that there were other people besides herself and her circle of friends and relatives. She recognized there were millions of people in Iran, and in California for that matter, who lived and struggled and died. Each of them was just as much a person as her educated, young, elite friends, and her relatives who had been made wealthy under the Shah and had made their wealth at the expense of workers in Iran. By the time I finished reading the book I had come to appreciate it. It was a Jihad for Azadeh Moaveni, a struggle to grow from the girl with childlike fantasies about life into a woman with sensitivity and balanced worldview that was not populated by solely her friends and relatives. It is a book well worth reading, not only for those who like coming of age stories, but for those interested in learning about the Middle East and America's role in the development of its current political, religious and ideological structure. It can help the reader begin to understand the anti-American attitudes of other countries. Interestingly, the United States has in many ways behaved in the past the way Azadeh Moaveni did in the first half of the book: like a spoiled, self-centered child. Hopefully we will see the same growth that Azadeh Moaveni experienced begin in the United States and its interactions with other countries and peoples. References Moaveni, A. (2005). Lipstick Jihad: A Memoir of Growing Up Iranian in America and American in Iran. New York: Public Affairs, a member of Persius Books Group.   

Case Study Metabical

Examine methods for forecasting demand of a new product and estimating profitability. R/ The different forecasting methods can be divided in two categories. 1. Qualitative methods: these types of methods are usually based on the opinion of people, some of these methods are:Executive committee consensus: develop medium-long forecast by asking a group of knowledgeable executives their opinions with regard to future values of the items being forecasted. Dolphin method: involves a group of experts who eventually develop a consensus; they usually make long range forecasts for future technologies or future sales of a new product.Sales force composite: sales people are a good source of information with regard to customers’ future intentions to buy the new product.Customer surveys: by using a customer survey, a company can base its demand forecast on the customers’ purchasing plans.2. Quantitative methods: These methods forecast demand levels based on analysis of historical time series.Quantitative methods are used to estimate future demands as a function of past data; appropriate when past data are available. The method is usually applied to short-intermediate range decisions.Forecasts based on historical data: these methods are probably the simplest ones to deploy and can be accurate over the short term.Naive methods: these are the most cost-effective and efficient objective forecasting model. For stable time series data, this approach says that the forecast for any period equals the previous period's actual value. Moving average: An indicator frequently used in technical analysis showing the average value of a security's price over a set period. Moving averages are generally used to measure momentum and define areas of possible support and resistance.Exponential smoothing: is a technique that can be applied to time series data, either to produce smoothed data for presentation, or to make forecasts. The time series data themselves are a sequence of observations. The observed phenomenon may be an essentially random process, or it may be an orderly, but noisy, process.Whereas in the simple moving average the past observations are weighted equally, exponential smoothing assigns exponentially decreasing weights over time.Trend analysis method: These methods involve determining the trend of consumption based on past consumption and project future consumption by extrapolating this trend.Decomposition of time series: is a statistical method that deconstructs a time series into notional components.Associative (causal) forecasts:Regression analysis: includes a large group of methods that can be used to predict future values of variable using information about other variables.These methods include both parametric (linear or non-linear) and non-parametric techniques.Econometric modeling: An economic indicator indicates change in the magnitude of an economic variable. It gives the signal about the direction of change in an economic variable. Some methods for estimating profits are: Absolute Return: The Absolute Return method calculates the cost of the shares or units in a firm, by determining the total cost associated with the open position, divided by the number of shares or units owned.The total cost is based on the total expenditure associated with buying shares and options (including broker fees and stamp duty), less any income received from dividends or gains or losses associated with selling shares and options. The Absolute return is a very effective way of determining your overall return on a position if you are actively trading an investment as it provides a rolling view of your return. Pooling Method: This method uses pooling to calculate the cost and related return. When shares or units are acquired, the number of shares or units in the pool increases and the amount paid for them is added to the cost of the pool.

Plan for Establishing a Career Development Function in an Organization Research Paper

Plan for Establishing a Career Development Function in an Organization - Research Paper Example Specifically, this paper shall be divided into three parts: firstly, a discussion on the essence of organizational and employee management as defined and explained by National Career Development Organization or NCDO; secondly, an in-depth analysis of the contents of career development and its role in attaining business objectives; and lastly, a conclusion that will synthesize all the key learning points gleaned. The National Career Development Organization (2012) claimed that the organizational and employee management had emerged as a discipline that involved â€Å"the overall arrangement of the organization and its functions, including both the long-term and short-tem identification and development of its human resources†. In this regard, all of its plans, processes, and models are in line with providing the necessary skills that its employees need to meet the current and future job demands. Thus, it could be stated that organizational and employee management is similar to strategic talent management, which aims at creating job functions that help the company realize its maximum potential. From a historical point of view, it could be said that the inception of organizational and employee management has been heavily influenced by factors such as â€Å"Increased competition for promotion, constant innovation in technology, pressures for equal employment opportunities, corporate rightsizing and restructuring, globalization of our economy, and employees’ desire to get the most out of their careers† (Powell, 2003). From a workforce perspective, it could be claimed that strategic talent management was also a product of the employer’s desire to harness their employees’ knowledge and skills, and keep those that are most valuable to the company. At this point, National Career Development Organization (2012) also wanted to emphasize the difference between career management and career development.

THE PAYG SYSTEM Essay Example | Topics and Well Written Essays - 500 words

THE PAYG SYSTEM - Essay Example The tax tables under PAYG system are structured to result in a refund when an Income tax return is processed. This refund culture encourages strong compliance with annual returns. PAYG also provides flexibility, ability to alter the taxation payments based on the current income received. PAYG has removed lack of equity in payment timing between individuals and companies. Henceforth, tax payers need to file only one form and make one payment for each quarter. PAYG allows the netting off Liabilities and credits. Tax payers like Individuals, Corporate, Trustees, Mutual insurance associates, etc having Business and Investment income are subjected to PAYG Installment system. A taxpayer is subjected to PAYG installment system if his most recent income tax assessment shows more than $2000 of gross investment or business income or if his recent income tax return resulted in a tax debt of over $500. PAYG installments are generally payable quarterly. The due dates by which quarterly installments are required to be paid are 28th July, 28th October, 28th February and 28th April. Certain tax payers like primary producers and Special professionals can pay two installments per year. These tax payers need to pay 75% of PAYG liability by 28th April and the balance by 28th July. A tax payer is eligible to opt for paying PAYG installment annually under the following circumstances: Payments made to tax payers having income other than business or Investment income like Salaries and wages, Pension Annuity, Dividend, Interest, Royalty are subjected to PAYG Withholding system. PAYG withholding is also applicable to payments to other businesses who do not quote Australian Business Number. Employers deduct tax according to the published tables from wages and the net amount is paid to employees. Employers send the amounts withheld to taxation office, hence this system is called Withholding system. Tax payer has to determine the status of the payees like

Mechanical vibration Coursework Example | Topics and Well Written Essays - 1500 words

Mechanical vibration - Coursework Example The European Standards set out in ISO 2631-1 provide a criterion through which vibrations can be evaluated, analysed, and monitored. The purpose of this standard is to protect employees from unnecessary and harmful modes of vibration in the work place. The BS EN 14253:2003+A1:2007 is an essential document that aids in calculating vibration doses an employee gets when using vibration equipment. Through the calculations, the employee is assured of his health as well as good practices for vibratory equipment (Finucane, 2006). The document contains methods of measuring and establishing the daily exposure of vibration. This can then be compared to the required daily dosage units for the purpose of employee safety and health. EN 30326-1-this norm of reference reflects mechanical vibration, with a detail outline of laboratory methods used to evaluate vehicle seat vibration. Its Part I outlines the ISO 103236-1:1992 for the basic requirements. The evaluation of exposure to vibration by employees is based on two principles; the frequency-weighted acceleration and the total duration of exposure to vibration per day. Frequency-weighted acceleration is expressed in m/s ², reported as Root Mean Square (RMS) value. On the other hand, the total exposure to vibration per day is denoted as Ti with the denotation i reflecting the particular operation. Using the two principle guidelines for evaluation of quantities for vibration exposure, exposure profile defines the dosage of vibration an employee is exposed to, using the value A(8). This requires accurate measurement of the sources of vibration on a frequent basis. The exposure profile also states measurements made in the context of daily vibration exposure. Since the operations are identified, important factors must be considered. These are; One of the sources of whole-body vibration is a travelling car. A comparative assessment was done on whole-body vibration exposure. The car

International Organizations of Africa Essay Example | Topics and Well Written Essays - 1000 words

International Organizations of Africa - Essay Example (Draper, 2003) Much analysis of African socio-economic issues was done by UNCTAD. It aims at increasing global understanding of the development problems of Africa so that action at national, regional and international levels can be accelerated and promoted to ensure integration of African countries in the world economy. (Draper, 2003) Towards that effect, UNCTAD works with various international organizations. It also contributes to the New Partnership for Africa's development (NEPAD). The year 2005 will undoubtedly a most favourable year for the region. Apart from the G8 summit in Scotland (where Africa dominated the agenda); the WTO Ministerial Conference in Hong Kong in December highlighted the continent too. While the importance of aid and debt relief for the poorest countries on the continent is acknowledged, favourable terms of trade are increasingly regarded as the key to sustainable economic development and self-sufficiency. The matrix of carve-outs from GATT disciplines included exemptions for developing countries from tariff liberalization. Tariff reduction negotiations therefore covered industrial goods and were dominated by developed countries who exchanged concessions among themselves. Apart from exclusions from some obligations, another aspect of SDT was the granting of preferential market access to developing countries by developed countries as an allowable departure from the non-discrimination principle underpinning GATT. For this and other reasons relating to the overall power distribution in the system, developing countries and African countries were not seen as equal partners in the negotiations. In addition, reliance on preferences locked many African economies into long-term dependency on low value added production for developed country markets. approach' to SDT gave way to one of limiting policy flexibilities and exemptions from obligations, except for least developed countries (LDCs), whilst allowing for 'asymmetry' in developing country commitments. To pacify developing countries, a range of SDT provisions was built into the various WTO agreements. (Draper, 2003) Like many developing countries, African countries were not happy with the results of the Uruguay Round. They adopted a defensive stance towards developed countries, which contributed to failure in two WTO Ministerial Conferences in Seattle and Cancun. They further highlighted their disillusionment by opposing the initiation of the current round of negotiations calling for past 'injustices' to be addressed first. Only after a much diplomatic compromises, particularly with promises of a new round to address their developmental issues they finally relented. With specific reference to the Doha Development Agenda and in generally, a fairer WTO for Africa, some issues to be considered: "agricultural reform, non-agricultural market access challenges; SDT and the implementation agenda; interpretation of WTO rules, as well as adjustment assistance for those countries that stand to lose from liberalization." (Draper, 2005) Africa could benefit from reductions in subsidies in developed country, which promotes price

The Problem Of Planning Essay Example | Topics and Well Written Essays - 1500 words

The Problem Of Planning - Essay Example In statistical terms, random sample means the set of items that are drawn from a large set of items (population) and it is the subset of the population. The method of sample satisfies the criterion of randomness, that is, each item has equal chance to be drawn or selected. The only factor an item to be selected is mere chance. But in order to ensure the equal chance to all items, once an item is selected, it should be replaced by the population. If the population consists of heterogeneous subgroups or different strata, it would be advisable to sample each subpopulation (stratum) separately. Stratification is the process of grouping members into relatively homogenous groups. The random sampling is applied within each stratum. This method of random sampling from different strata improves the representative nature of the sample by reducing the sampling error. The sample size is the number of observations that constitute the sample and it is normally represented by an integer (positive number). The sample size is determined by a number of factors like convenience, time, money and the purpose of the study. But in many cases, the decision of sample size becomes confusing. Though the published literature on this issue is not very much rich in comparison to its importance, there are articles and books which are concerning the sample size determination. Some of them are Kraemer and Thiemann (1987), Cohen (1988), Lipsey (1990), Shuster (1990), and Odeh and Fox (1991). Determining Sample Size is such an important issue that the reliability of the results mainly depends on this. The decision of how large would be a sample is so important that it enables the statistical judgments would be accurate and reliable. For this, the sample size should not be too small or too large.

Critical Analisis about Kate Chopin Essay Example | Topics and Well Written Essays - 1250 words

Critical Analisis about Kate Chopin - Essay Example The unique feature of Chopin’s work was her attitude of boldness and novelty in her writing. After her marriage, Chopin adopted a Creole nature to her work. She later entered a family life and gave birth to six children during her course of married life. Later, due to her husband’s death and debt issues she became little disturbed and depressed. Chopin in coming years had to look after the business and estate of her husband which inflicted her with depression. Later for living needs, Kate started her profession of writing. Biography of Kate Chopin Kate Chopin was born as daughter of Eliza and Thomas O’Flahertry in St.Louis in 1850. Kate Chopin had two sisters and two brothers, and all of them did not live longer than their adulthood. She was the only child who completed her 25 years of age among the children. She was sent to The Sacred Academy, a Catholic boarding school in 1855 when she was five and half years of age. Two months after her admission in school her father was killed in a train accident. Later she lived with her mother, grandmother and great grandmother. However, all these women were of single status as they were widows. It was her great grandmother who introduced Kate into the field of art where she was trained to speak French and play music. Since Kate lived surrounded by single and bold women she herself has a versatile personality. Later she returns to the Sacred Academy School and attained first position in her studies. She also won medals and was invited into be the member of the elite Children of Mary Society .During this period she developed a habit of dairy writing, and this could be taken as a first step in writing habit. Kate married at the age of twenty to Oscar Chopin and bore six children from the marriage. In 1882, Oscar died of a swamp fever and later Kate had to take over her husband’s business. It was to support her children and family that she started to write. Articles and response The first article which I have chosen is â€Å"Kate Chopin: In Search of Freedom,† written by Floramaria Deter. Here the author is writing about the sense of freedom desired by Kate Chopin. for the women in the 19th century. According to the author, Kate was different from other feminist writer because she understood the plight of women of her century and wanted freedom for women on all platforms such as education, politics and professional .The second article is â€Å"This American Story: Kate Chopin, the First Feminist† by Joseph F.Cotto. Cotto describes that Kate Chopin was a women far ahead of times. She presented the boldness, intelligence and unique personality unlike other feminist writers as she was involved in all field of human activity. She was a responsible housewife, mother to six children, a businesswoman and a creative writer. The author gives the message here that at a young age she married, looked after a business, and became a writer which was outstanding for women of that period. The third article is a brief one named â€Å"Kate Chopin† and gives an insight into the life of Kate Chopin .This article is a short one, but looks at Kate Chopin’s life from a different dimension. The critical point of Kate’s personality is depicted in this article which suggests that she was a fallen woman because she demanded for a higher position for

Contemporary World Cinema Essay Example | Topics and Well Written Essays - 1750 words

Contemporary World Cinema - Essay Example Before beginning the main part of the comparative study, it is important to generally assess the working of the two filmmakers. In regards of the Dardenne Brothers, it is widely accepted that most of their films follow a sort of realistic depiction that may eventually drift towards some political implication. In other words, their movies are prone to convey political message. The most important part of this phenomenon is that this message is not conveyed in a planned way. The cocktail of story telling and realism may lead the spectator to wider societal and political inferences. Haneke, on the other hand, is known for depicting stereotypical characters time and again. However, such tendencies do not mar his exclusive language of cinema that gives rise to robust flow of thoughts. In words of Grundmann, this is â€Å"cinema of glaciation†. Further, realism in Haneke’s cinema appears in a subtle form where the central character may be a very different kind of person, just the like we find in Benny’s Video. Such sort of realism mixed with a degree of uniqueness and horror adds special dimensions to our general perception.

Purnell's Domain of Culture for Argentina Essay Example | Topics and Well Written Essays - 750 words

Purnell's Domain of Culture for Argentina - Essay Example Extended families are the norm and Argentines accord high respect to their elders. Willingness to Share Thoughts, Feelings, and Ideas Argentines are strongly vocal in sharing their thoughts, feelings, and ideas. They believe that it is important to be frank, direct, and open with others, although they balance their candor with tactfulness and diplomacy (Whittle, 1998, p.171). They do not like offending others, so they are careful in hurting other people’s feelings. They are unreserved with their opinions, but they are warm and friendly people who readily welcome guests into their country and homes (ISEP, 2010). Argentines are passionate in talking about art, literature, politics, sports, and music. They also openly talk about their families, because they are proud of their ancestries and achievements in life (Whittle, 1998, p.171). Though open to many issues, some Argentines are sensitive to people who do not cheer for their football team when watching at their arenas and some think that it is taboo to talk about Argentina’s relationships with the U.S., Brazil, or Great Britain (Bao, Clark, & Symington, 2010, p.42). Practice and Meaning of Touch Like other Latin American cultures, the Argentines practice touch as part of their communication strategies. People often touch each other while talking, especially family and close friends (Whittle, 1998, p.172). ... Touch is important to Argentines because it symbolizes respect and love. Health care providers are also expected to understand the meaning of touch to healing (Bosco, 2007). Nurses are most especially expected to touch patients while caring for them, such as patting their hands or shoulders to show empathy for their emotions. Spatial and Distancing Strategies When discussing something with friends, Argentines commonly do so in a close manner, even with strangers (Whittle, 1998, p.172). They maintain little distance with other speakers, particularly since they come from high-context cultures where lesser distance means more warmth and honesty (ISEP, 2010). Still, friends may speak closer with each other than other strangers, specifically if these strangers come from other cultures and Argentines may feel that the latter are not comfortable with close-distance communication practices. Eye Contact Argentines speak with each other using strong eye contact (ISEP, 2010). Maintaining eye co ntact means that people respect each other (ISEP, 2010). Argentines use direct eye contact with family and friends. They also do so even when they speak with strangers. Younger people also look directly at their elders to show their respect, although they may look down when they feel embarrassed and have wronged the latter. Gestures and Facial Expressions Argentines are passionate in expressing themselves, which some races would see as melodramatic and aggressive (Expatica.com, 2004). When discussing issues or problems with others, Argentines use â€Å"very punctuated gestures, facial expressions, choice of words and tone of voice† (Expatica.com, 2004). The words â€Å"disaster, chaos or cry† are common in their daily

Foreign Direct Investment Confidence Index Essay Example for Free

Foreign Direct Investment Confidence Index Essay The Foreign Direct Investment (FDI) Confidence Index influences a businesss future decisions for ventures on foreign soil. Businesses use the index to compare countries for the most and potentially best prospective investment in order to profit from expansion. The FDI Index lists the top countries that are projected to be the most compelling to directly invest in fixed and variable assets in order to achieve management control (Ball, Geringer, Minor, McNett, 2010). According to Ball, Geringer, Minor, and Mcnett (2010) in International Business; The Challenge of Global Competition, â€Å"if a nation is continuing to receive appreciable amounts of foreign investment, its investment climate must be favorable. † Through analysis of projected countries for foreign investment, a company can determine if a foreign market is favorable to expand into since other companies are continuously investing in them. A.T. Kearney Inc., a global management consultant firm, researches and constructs the Foreign Direct Investment Confidence Index periodically in order to assist and advise CEO’s across the world in multiple markets make the most informed business decisions. With offices in thirty- seven countries, A.T. Kearney has the presence and global notoriety that corporations lean upon for expansion decisions (A.T. Kearney Inc., 2011). The company’s vast experience advising top corporations in multiple industries lends credibility to the A.T. Kearney Inc.’s analysis of the constructed FDI Confidence Index. The FDI Confidence Index is a widely used tool that is compiled using analysis of many components. A.T. Kearney Inc. begins the research for the top countries to invest by surveying the top corporate executives of one thousand of the largest businesses throughout the world and account for more than two trillion in annual global revenue, (Laudicina, Gott, Pohl, 2010). These selected companies are representatives from forty-four countries across seventeen industries (Laudicina et al., 2010). A.T. Kearney compilation and calculation for the FDI Confidence Index is meant to capture a true audience’s opinion of the potential investment and expansion into foreign markets by observing a broad spectrum of companies business plan throughout their global investment perspective. The Foreign Direct Investment Confidence Index survey questioned each CEO and took a weighted average of their responses on a scale of high, medium and low when asked for the â€Å"likelihood of the direct investment in a market over the next three years,† as presented by Laudicina, Gott, and Pohl (2010). The survey did not question the senior executives on the likelihood of investment with in their own country (Laudicina et all., 2010). Therefore, the index values are non-biased and are based true opinions from leading CEO’s for the most desirable countries to invest company assets. Other sources that are taken into consideration in the compilation of the Foreign Direct Investment Confidence Index include data prepared by the United Nations. According to Investing in a Rebound: the 2010 A.T. Kearney’s Foreign Direct Investment Confidence Index, â€Å"FDI flow figures are the latest statistics available from the United Nations Conference on Trade and Development (UNCTAD)† are used to assist in the compilation of the ranking of countries (Laudicina et all., 2010). Also, Laudicina et all. (2010) includes the, â€Å"International Monetary Fund (IMF), investment promotion agencies, central banks, ministries of finance and trade, and major periodicals,† for insight to determine the rankings of each country. A.T. Kearney Inc. uses multiple resources for compiling the FDI Confidence Index in order to construct the most representative statistics for future foreign investments. Even though the FDI Confidence Index ranks countries upon the likelihood of future investments from non-source corporations, the economic market has globally taken a downturn. Laudicina et all. (2010) responds in the publication, â€Å"while conditions have improved, senior executives at the world’s largest companies remain wary of investing during the current climate, and few expect a full turnaround before 2011.† Top corporate executives, even though the market is down, still project potentially investment in equipment, structures and organizations in these top countries at a level that is sufficient to obtain significant management control within the next three years (Laudicina et all. 2010). The Foreign Direct Investment Confidence Index is compiled by A.T. Kearney Inc., a well-respected global management firm, in order to assist corporations in capitalizing company assets in foreign countries. This list ranks the top countries of foreign investment by surveying top senior executives around the world, using Untied Nations data on foreign trade and other publications in order to compile the most thorough analysis for corporations to use for the most prospective countries for foreign ventures (Laudicina et all., 2010). Even though the global economy has taken a turn for the worse, corporations are continuing to foresee future foreign direct investment as a possibility for their company’s long-term business plan.

Estimation Model And Decomposition

Estimation Model And Decomposition In this lecture we introduce project estimation to estimate project resource requirements, time duration, human effort, and cost. We also discuss the models and techniques used in the project estimation. We also discuss the estimation methods such as comparative, top-down, bottom-up (engineering), historical analogy and expert judgment. Then we presented decomposition technique to break down the project into tasks to assist us in estimating the project. We focus on the work breakdown structure (WBS) decomposition method. Learning Outcomes Understand estimation model Understand decomposition technique and planning tools 1.0 Introduction In this lecture we continue discussion of project management in software engineering. We start by introducing the project estimation to estimate project resource requirements, time duration, human effort, and cost. We discuss the models and techniques used in the project estimation. We also discuss the estimation methods such as comparative, top-down, bottom-up (engineering), historical analogy and expert judgment. Then we present decomposition technique to decompose the project into tasks to assist us in estimating the project. We focus on the work breakdown structure (WBS) decomposition method. 2.0 Estimation Model Project estimation is a highly subjective and person-dependent process. A project task could be done in one day by one person but could take a few hours by another person. Hence, different estimates could be given by different persons of the time it takes to perform a task. After actual execution and performing of the task, the time it has taken to be performed is a measured, actual and real time. Accordingly, any time estimate to performing the task that is not close to the actual time is inaccurate. Project estimates are established at early in a project by the software development team and corporation management. These estimates are required for project resources, work to be done, project cost, project schedule, and time to delivery. Project estimates are required during project planning which is a crucial phase of the project lifecycle. Project estimating techniques are available based on metrics accumulated from past similar project experiences. Projects should be estimated in a structured and formal way, otherwise, estimates are inaccurate and projects could be handed in late. Structured and formal project estimation methods that use sound techniques and understanding have the following advantages: They make estimates more accurate They allow the project team to reach a consensus on the estimates They improve the accuracy of those estimates They make it much more likely that projects will come in on time Project planning requires estimates of the: Resource requirements Human effort- in person-months Time project duration- in calendar time Project cost and budget In practice, project history and past experience are often used as a guide in estimating the above values. The estimation usually requires breaking the project into pieces. At early stages in a project the software development team and management team must establish estimates for resources required (human resources, equipment, software, space, tools, etc.), work to be done and time to product delivery. Cost, time, and resource estimating techniques are available based on metrics accumulated from past similar project experiences. Usually, several approaches and methods are used to estimate these values. Then, estimated values that result from different estimation methods are compared. If these values vary widely, then this variance is taken as an indication of the need for more information. Projects could fail due to different causes related to project estimation. For example, the initial estimation of the budget needed for the completion of the project could be too little or too much. This can also be applied to the duration of the project, as some projects fail due to too little time being assigned for completion. As well as this, another factor that leads to project failure is ill planning, where the whole project is not planned out right from the start. Also, the goals and objectives of a project, which are developed at the start of the project may be regularly altered/changed which as a result causes confusion within the workforce. In addition to this, due to technology being a fast-paced industry, the personnel of the project need to stay up-to-date with this rapid change in order to use the correct the technology for the project. Finally, a lack of or ineffective communication between the workforce of the project, regardless of their role and position, can also l ead to broken interactions and project failure. Estimates could be inaccurate due to different reasons including people injury, sickness, or resign. Project development teams could run into unexpected technical problems, etc. Therefore, the objective of estimation is that people in the organization who have the training and knowledge to give an honest, well-informed opinion of the effort (time, cost, resources, etc. ) required to do a task. The uncertainty about the project could be reduced and more accurate estimates could be generated by producing well-documents about the project scope and vision by the organizations management and by reaching a consensus on the tasks that must be performed by the development team members. This consensus could be reached through discussion of assumptions. The following are some project estimation techniques (models): Source Lines of Code (SLOC): Source Lines of Code (SLOC) is the oldest metric for estimating project effort and thus is the primary input of older cost estimation models. The accurate estimation of a software project estimate is based on size of the project to be built. Project size is translated into human effort, time and money. Software Equation: In software equation estimate data is collected for thousands of similar projects and a the estimation model is a software equation as given below: EPM = (L x Sk(1/3) / PP)3 x (1/d4) Where EPM- is the Effort in Person Months L is the number of code Line Sk is the factor of Special sKills PP is the Parameter of Productivity D is the project Duration Using SLOC as input for cost estimation has some disadvantages because estimating the SLOC early in the software development lifecycle can be difficult. Therefore, if the SLOC estimate is inaccurate, the output of the dependant cost estimation model will be inaccurate. Software LIfecycle Management (SLIM): SLIM was developed in the late 1970s. Wideband Delphi: Wideband Delphi is an effective technique in estimating software tasks. Proxy Based Estimating (PROBE): This is an estimation method that looks at the history of a person in terms of components he has built in the past. It states that a person constructing a component that he has previously constructed (or one similar to it) then the amount of effort that will go into building this component will roughly be the same. The Constructive Cost Model (COCOMO): COnstructive COst MOdel (COCOMO) is a software cost and schedule estimating method which was developed in the early 1980s. It was developed through an experiment which involved the analyzing and evaluating of results for 63 software development projects. COCOMO was updated in 1991 for modern development life cycles, in order to accommodate larger sets of data. It is calculated on the basis of 15 cost factors. These factors, sometimes called variables, cover the cost of the software needed, any computer hardware that will be used, and the cost of labor (wages). These are inputted into the model and as a result, an output is arrived at estimating the size and effort that need to be put into the project for it to succeed. The Planning Game: The Planning Game is the software project planning method developed by Extreme Programming (XP). It was developed in the 1990s. It is basically used to manage the negotiation between the development team and the stakeholders (Business customers). Unlike Delphi, PROBE, and COCOMO, the Planning Game does not require a documented description of the scope of the project to be estimated. Rather, it is a full planning process that combines estimation with identifying the scope of the project and the tasks required to complete the software. Estimates use comparative estimate, grass roots estimate, engineering estimate (bottom-up), top-down estimate, historical analogy estimate, expert judgment estimate, models estimate, and/or rules-of-thumb estimate. Typically, estimates are made using some combination of these/some of these estimate methods. These estimate methods are described in the following paragraphs. Comparative estimate: Comparative estimate compares project with past similar projects. One advantages of this method is that estimates are based on actual experience. One disadvantages of this method is that truly similar projects must exist. Engineering estimate (Bottom-up): Engineering Estimate (Bottom-up) assigns different components of the project to individuals to estimate. Then, component estimates are summed to obtain total estimate of the project. Advantages of this method include generation of accurate estimates because of detailed basis for estimate, promotion of individual responsibility, and support of project tracking. Some disadvantages of this method are that the method is time- consuming, detailed data is needed which may not be available, especially before the project starts or early in the project, and integration costs may be disregarded. Top-Down estimate: Top-Down estimate partitions the project into lower level components where life cycle phases begin at highest level. Some advantages of this estimate are that it is more applicable to early project estimates, it considers system level activities, it is faster, and easier to implement. Some disadvantages of this estimate is that it is less accurate than other methods, it tends to overlook lower-level components, and it provides little detail. Historical analogy estimate: Historical analogy estimate is based on using the software size, effort, or cost of a comparable project from the past. The comparison is made using measures or data that has been recorded from completed software projects. Analogical estimates can be made at high levels using total software project size and/or cost for individual Work Breakdown Structure (WBS) categories in the process of developing the main software cost estimate. Expert judgment estimates: Expert judgment estimates specifies that software development team consults with one or more experts. Some advantage of this estimate is that little or no historical data are needed, and it is good for new or unique projects. Some disadvantages of this estimate is that experts tend to be biased, and their knowledge level is sometimes questionable. This is a subjective estimate based upon what the estimator remembers from previous projects and gets modified mentally as deemed appropriate. If the estimator has significant recent experience in both the software domain of the planned project then, expert judgment can be relatively accurate. Model-based estimate: Model-based estimate uses mathematical relationships or parametric cost models. Parametric cost models are empirical relationships derived by using statistical techniques applied to data from similar previous projects. Rules-of-thumb estimate: Rules-of-thumb estimate come in a variety of forms and can be a way of expressing estimates as a simple mathematical relationship (e.g. cost = Lines_of_Code / 10) or as percentage allocations of effort over activities or phases based upon historical data (e.g. coding task is 22% of Total Effort). The popular project estimates approach is to use several methods and compare values. If these values vary widely, then this variance is taken as an indication of the need for more information. Model-based estimates along with high-level analogies are the principal source of estimates in early conceptual stages. At early stages of the project or before it starts, we usually do not have a clear estimates, but as a project matures and the requirements and design are better understood, analogy estimates based upon more detailed functional decompositions become the primary method of estimation, with model-based estimates used as a means of estimate validation or as a correctness check. Whatever method is used, it is most important that the assumptions and formulas are documented to enable more thorough review and to make it easier to revise estimates at completion of the project when assumptions may need to be revised. Expected Value for Software Size is computed as follows: Suppose that: Expected value for estimation variable (size) estimate = S, Weighted Average of Optimistic estimate = (S opt) Most likely estimate (S m) Pessimistic estimate (S pess ) Then, S can be computed as: S = (S opt +4 S m + S pess)/6 The calculation of the effort put in, in terms of persons-month, in a dynamic multi variable model can be defined as follows: Software Equation (E) = [LOC * B0.333/P]3 *(1/t4) Where: E is effort in person-months, t is the duration of the project, B is special skills factor, P is productivity. 2.1 Decomposition Technique Decomposition technique is used to estimate the project as presented in the previous section. After decomposing the entire project into a number of smaller tasks, we make project estimates. It is easier to handle smaller tasks than to handle a very larger project as a whole. So, the entire project (problem) is broken down into number of smaller tasks (problems) and then each smaller problem could be solved easily. Decomposition technique is used as a technique or model for cost and project estimate. It is difficult to estimate the project as one task. Therefore, the project is decomposed into smaller tasks and each task is estimated individually and then the partial estimations of project tasks are added up for the whole project. Decomposition technique is used as a technique or model for cost and project estimate. It is difficult to estimate the project as one task. Therefore, the project is decomposed into smaller tasks and each task is estimated individually and then the partial estimations of project tasks are added up for the whole project. A sound and formal estimate starts with a work breakdown structure (WBS). A WBS is a list of project major phases, deliverables, and work components (tasks) that will be built by the project that, when completed, will produce the final product. These work components/tasks can then be broken down into the activities that are required to build them. The concept of this technique is to break down the work into smaller tasks. Each task can in turn be broken down further. This technique is very useful for the project development team and project management team to become familiar with the scope of the project, identifies work tasks, needed resources, and cost estimation. It also helps to monitor the projects progress. Project managers use the Work Breakdown Structure (WBS) to estimate projects and make complex projects more manageable. Some advantages of using WBS include: Assists with more accurate project estimation in cost, effort, resources, and schedule Assists with project organization Helps with assigning responsibilities to project development team members. A WBS that is correctly designed allows for the easy assignment of tasks to a specific element of the WBS, cutting down on confusion/duplication of assigned tasks. Shows the control points and project milestones Helps explain the project scope to customers and stakeholders Assist in planning and control of the project Tasks and Subtasks are related to each other in the sequence of project task networks. Project Task networks graphically visualize the tasks/sub-tasks and their relationships. Project Task networks are also known as activity networks. The Work Breakdown Structure is a tree structure. The root of the tree is the whole project and the children of the root are the main tasks at first level of the tree which compose the project. At level 2 of the tree are the sub-tasks of the main tasks of the project at level 1. The rest levels of the tree are constructed similarly. Using the tree structure of the WBS allows the determining of secondary costs for tasks, resources, etc., into their advanced level parent tasks, materials, etc. The WBS is the basis for dividing work into defined tasks from which the, schedule, cost, and labor hour reporting can be established. There are many ways to decompose a project into tasks. Different project break-down ways lead to different estimates. If the generated WBS is incorrect, then the project estimates are wrong and time is wasted in doing the estimates. The project can be broken down by feature, by project phase (requirements tasks, design tasks, programming tasks, QA tasks, etc.), or by some combination of the two. WBS uses similar previous projects history and previous experience of projects that have been developed to generate project t estimates. Large projects are broken into more tasks than smaller projects or they can be broken into larger tasks than smaller projects. WBS, when created, is used by the project team to create an estimate of the effort required to perform each task. The most accurate estimates are those that rely on similar projects history and prior experience. Team members should review previous project results and find how long similar tasks in previous projects took to complete. Sources of delays in the past should be taken into account when making current estimates. The level of granularity of WBS varies depending on the level of abstraction and what information is available. At lower-levels of the WBS, expert judgment is the primary method used, while at higher levels of the WBS model-based estimates are more common. It is not possible to define a task set for the project uniquely. No set of tasks is appropriate for all types of projects. Project breakdown into tasks is dependent on the size of the project, complexities involved in the project, constraints of the projects and the skill set and capabilities of the team members working on the project. Project tasks have to be properly distributed according to the needs of the project deadlines and schedule. To develop a project schedule, a task set must be distributed on the project time line. The project set of tasks is defined based on the category of the project which is dealt with by the development team. Summary In this lecture we introduce project estimation to estimate project resource requirements, time duration, human effort, and cost. We also discuss the models and techniques used in the project estimation. We also discuss the estimation methods such as comparative, top-down, bottom-up (engineering), historical analogy and expert judgment. Then we presented decomposition technique to break down the project into tasks to assist us in estimating the project. We focus on the work breakdown structure (WBS) decomposition method. Exercises Is it possible to create a realistic estimate before the project team has agreed on the technical design for the software? When the team is working together to generate an estimate, should the testers estimate tasks which will be performed by the programmers? List three models of project estimate. What is estimated using project estimate? Describe the objectives of using decomposition technique? List advantages of decomposition technique for company managers. Describe the Source Lines of Code (SLOC) estimation method. List two advantages and two disadvantages of using The Constructive Cost Model (COCOMO). What is the difference between Engineering estimate (Bottom-up) and top-down estimate? Explain decomposition techniques. How do you define a task set for the software project? What are project task networks?

Impact of Colonization on Aboriginals | Alcoholism

Impact of Colonization on Aboriginals | Alcoholism Introduction The native tribes of Canada include the Inuit, The Metis and the First Nations. The term ‘First Nations is widely used to describe Canadian Aborigines who fall in neither of the above two groups. The Inuit comprises of indigenous people leaving in the colder regions of Canada, the Arctic, Russia, and Alaska in United States. The Metis people are the direct descendants of the mixed First Nations. The characteristics of their civilization included strict traditional networks and values, highly developed societal hierarchies, agricultural practice and permanent settlements. Aborigines and alcohol consumption Before their colonization by the Europeans, the Aboriginal people took alcoholic drinks made from various plants with relatively low alcoholic content. These included; alcoholic drinks made from the purple orchid tree and honey, pandas plant which would be soaked and pounded to make alcohol, mien cider gum, fermented honey, and the coconut. After the Europeans invasion, alcohol consumption patterns among the Aboriginals changed drastically. The Europeans brought trade. The Aborigines traded with fur for other essential commodities brought by the Europeans. As this trade developed, the Europeans started to use alcoholic drinks as a bargaining tool to soften the fur traders on their prices. â€Å"Alcohol was used as an inducement to participate, as a medium of exchange, and as a standard of competitive access.† (Smillie, Dec 16, 2009) The drinking patterns of the Aborigines commonly took the form of binging, spending whole days drinking. Women were also involved in excessive drinking and intoxication and this largely resulted in increased acts of violence and the eventual neglect of the children’s welfare. The women would engage in prostitution, which in turn affected childrearing and accelerated the birth rate of mixed race children who usually were abandoned by their European fathers. It is however instructive to note that alcohol consumption was later abolished, and the Aborigines largely abstained from it. This compliance to the abolition was, to a large extent a result of the lessons learned from the social problems it had created. Furthermore, even some of the trading partners requested that alcohol should not be made available to the band members. Impacts of alcohol consumption among the Aboriginals The following socio-economic impacts were normally associated with the Aboriginal people who consumed alcohol excessively; Let us take a look into Australia’s case, which bears great similarity to that in Canada, (this source was selected due of its readily available data and its similarities with Canada’s case) Violence: According to a new study that finds alcohol as the biggest risk factor (Sharp, April 9, 2010), indigenous people are up to 20 times more likely than the rest of the population to commit violent crime. According to a criminologist, most of the arrests made of indigenous people were due to minor physical assault, more than sexual abuse, and that these offenders were much more likely to repeat their actions on non-indigenous people. It was also found out that; a violent act against an indigenous person was most likely to be perpetrated by a fellow indigenous person, most likely f a family member. From the police data used, it was found that the apprehension figures for indigenous people were 20 times higher than those for the non-indigenous. These violent acts were found to have direct link to excessive consumption of alcohol. This reinforces an indigenous lawyer Noel Pearson’s view that alcohol consumption should have been tackled directly, through the formation of protective factors such as family links, coping skills and cultural resilience, rather than seen as a consequence of their past oppression by the colonialists (Sharp, April 9, 2010). Mortality: The indigenous people of Australia on average die earlier than their non-indigenous counterparts. This is partly attributable to excessive consumption of alcohol. It is estimated that 7% of these deaths, are as a direct result of alcoholism. The Steering Committee for the Review of Government Service Provision also estimated that alcohol related deaths among these peoples were 5 – 20 times more than among their non-indigenous counterparts in WA, NT and SA. Self-inflicted injuries such as suicides are also high among these people, and alcohol has also been deemed to contribute a considerable percentage of these; with 40% and 30% of the male and female population respectively falling victim. Between 2000– 2004, the figures for the males and females who died from alcohol related suicides were 159 and 27 respectively, compared to the non-indigenous Australians whose figures were 123 and 27 respectively. This is a major source of concern given that the indigenous people comprise of only 3% of the entire Australian population (Wilson, 2010). Social breakdown: excessive consumption of alcohol has also been blamed for most social and emotional breakdowns. For example, Tyson and colleagues found that of the 4% of females and 9% of males with an alcohol use disorder in the general Australian population, 48% and 34% respectively, also met the criteria for anxiety, affective or drug use disorder. While there appears not to be any directly comparable studies for Indigenous Australians, it is likely that comorbid conditions occur more frequently among this population. To date, most of these indigenous people, both male and female, have been hospitalized for mental disorders associated with alcohol use, whose figures are 3-4 times higher than those of the non-indigenous population (Wilson, 2010). Other impacts of alcohol among the Aboriginals include; theft and crime, accidents and deaths, unemployment, community breakdown and fetal alcohol syndrome, all of which are high among these people compared to the rest of the non-indigenous population. Other problems that affected the Aboriginals The Indian Act of Canada â€Å"Indian Act of Canada, law designed to integrate Indians in Canada into the mainstream economy and culture (Indian Act of Canada, n.d).† This act was introduced in 1876, which allowed the Canadian government to have total control over the lifestyle of all Indians and their mode of interactions with the non-Indians. It was also given the power to look after the lands, education and health of these people. In 1951, the government agreed to abolish the existing Act and introduce a new one, after revelations of the suffering caused to the Indians came to the limelight occasioning a public uproar. However, despite the drastic measures taken, not all power was removed from the hands of the government, thus resulting in impacts different from what was anticipated. This further led to isolation of the Indians from the rest population. How the Act was passed; the establishment of Canada as a confederate state took place in 1867. It was done under a constitutional Act that gave it massive power over the lives of the Aboriginal people, including their property and lands. This was followed by the formation of many Aboriginal-related laws in the following years. By 1876, these laws were so many, that for ease of interpretation and implementation, the government decided to consolidate all of them to a single Act, known as the Indian Act. This Act gave definition on who was and was not Indian, basing lifestyle as its selection criteria. Thus it was the government’s prerogative to decide on who was and was not an Aboriginal Indian. The act stated the rights and protections the Indians were subject to, which included; fishing, hunting, education and healthcare which were state funded. The Indians were also protected from land grabbing by the white settlers and the non-Indians, but were denied the opportunity to govern themselves and to acquire Canadian citizenship. Thus, they could not participate in public functions such as voting in federal elections, business and commerce, land ownership, consumption of alcohol, and freedom of movement from their reserves without government permission. Despite its apparent segregation, the Act aimed at assimilating the Indians into the European lifestyle, giving guidelines which if any Indian could meet, he or she would be rewarded with Canadian citizenship. The reformation of the Act: The Act was later reformed in 1956 after World War II, which had proved that the Indian men were equally good soldiers in the battle field, an indication of their unwavering service to the Canadian Army. Further, the release of a federal report that exposed the extreme poverty levels of the Indian community caused a public uproar that led the government to revise the Act in 1951. The level of power and control of the federal agents was reduced, and the Indian people were given some level of self-governance. They were also allowed to consume alcohol, move out of their reserves without government permission and participate in any business activity. Further amendment saw the Indians allowed to vote by 1962. By 1985, they were not forced to reveal their identity in any circumstance, and by 1990 the Indians had gained more ground on self-governance. Residential schools In the early 1980s, the Canadian Federal government tried hard to convince the Aboriginals that they needed schools in order to become important and productive individuals in the society. This was as a result of the government’s deep rooted belief that it was its responsibility to take care of the Aboriginals and educate them. The government believed that the only chance at success lay in the natives’ learning English and therefore adopting the European way of life. They had to learn the Canadian customs as well as convert to Christianity. This adopted lifestyle would be passed down to their children and grandchildren, and the primitive native traditions would disappear in a few generations. Thus the Canadian Federal government developed an attitude of aggression towards its assimilation policy by ensuring it was preached in churches and taught in the government schools, which were later transformed into residential schools. The boarding school programs were initiated b ecause it was felt that it would be easy to convert and shape children than adults under similar circumstances, in preparation for them to join the mainstream societal lifestyle. These schools ; residential schools, were government funded and placed under the care of the Department of Indian affairs which oversaw the running of its daily activities including the learning exercises for its Aboriginal students. Attendance to these schools was made mandatory and thus the government employed agents to enforce these orders. â€Å"Initially, about 1,100 students attended 69 schools across the country. In 1931, at the peak of the residential school system, there were about 80 schools operating in Canada (Residential Schools: A History of Residential Schools in Canada, May 16, 2008).† At the time of closing of these schools in 1996, there were about a total of 130 schools in each province and a total of about 150,000 children of Aboriginal descent who had been forcefully removed from their communities to attend these schools. The major problem in these schools was that, right from their conception, the Aboriginal culture was considered inferior, and that with it, they would totally be unable to modernize and therefore adapt to the developed society. Therefore, there was a strong believe that children would bridge this gap should they shun that ‘primitive’ lifestyle and get exposure to developed society. That they would learn and accustom themselves to these new changes, by conversion to Christianity and speaking of English or French. These students were thus discouraged from using their first language as a medium of communication, or practicing any traditions. The living conditions in these schools were substandard and students were subjected to constant bullying and sexual harassment. Children would stay away from their parents for more than 10 months, and correspondence from the children was done in English which their parents didn’t understand. When children finally would go home, they found it difficult to fit in and therefore became ashamed of their native heritage. Further, the education and training received was minimal meaning that they could not survive in an urban setting. Thus, the objectives of these programs meant devastation to these children. This resulted in opposition, demonstrations and formation of commission of inquiries that investigated the matter. This later culminated to government agreeing to abolish the system and compensate its victims in 2007, where $1.9 billion was initially set aside as compensation package. Community based intervention A case scenario is presented here below, that shows how a combination of the above stated problems resulted to an increase in alcohol consumption, which thus led to moral degradation of a community, and how the problem was eventually solved. Let’s consider a case study of the Alkali lake community story. According to the elders, there was no alcohol drinking before 1940 on the reserve. But â€Å"just before World War II, a general store and trading post was set up at Alkali Lake by a European immigrant to the area. The people brought their furs to the store and received cash or merchandise, such as food staples, in exchange† (The Alkali Lake Community Story, n.d). The traders then introduced alcohol to soften them during negotiations. Once it entered the community, there was gradually shift in the health of the people, as many fell sick. Other pressures started mounting also as a result of the residential school system that saw many children sent away from their homes. These children would grow far away from their parents and family lifestyle, forced to abandon their first language for English or French. They were also taught that they cultures were ‘primitive’ compared to those of the Europeans, and therefore they had no choice but to leave them. Their conversion to Christianity was also made mandatory against their spiritual believes. These led to the Alkali people believing that unless they are converted into white race, they were of no good to the society. These beliefs were demonstrated in every facet of life, even to their subconscious level. Another major blow of these residential schools was the introduction of massive bullying that often accompanied both physical and emotional torture, and the wide spread sexual abuse of the students. When these students later returned home after months of schooling to start their own lives, they could not fit in because they had not been taught their traditional family values and virtues, and because they themselves had not been parented, they found it hard to grasp the concept of parenting and family life in general. Hence these people were more vulnerable to over consumption of alcohol which they did without control, making them violent and committed to more crimes. In 1965-1985, life in this society was unbearable. It was the height of all negative impacts of life pressures coupled with overconsumption of alcohol. â€Å"As one prominent community member put, We had become what others called us: the Indians of Alcohol Lake. Most of the people were so immersed in this reality that they were unable to see any other possibility for themselves. As another young man put it, I thought that was how Indians lived (The Alkali Lake Community Story, n.d). Economically, all the money received from the government as social assistance, was wasted on alcohol, and hence stores selling alcohol made tremendous profits from this region. Illegal selling of alcohol was also wide spread. It was accessible to underage children so long as they had money. Despite their social degradation, these people were willing to stop alcohol consumption and begin a new life of prosperity. This, however did not happen until in 1972 when a new chief by the name of Andy Chelsea was elected. A story is told of Andy’s daughter, Ivy Chelsea who refused to live with her mother until she quit drinking. Her mother, on hearing that, promised to quit. She went back home and poured all liquor on the floor. Four days later, the father also quit, thus becoming the first two non-alcoholic drinkers in the Alkali community. The following seven years, other people also quit and joined Andy and his wife Phyllis, in an effort to bring some sanity within the community. The community desire to quit its consumption saw Andy elected as the chief of the Alkali community in 1972. Solution to alcohol problem: As a chief, Andy took various steps including; banning the sale of alcohol in the community. He then thus refused entry of the Dog Creek Stage who was the main distributor of alcohol in the community, bringing it three times a week. He ensured that the sale of alcohol to minors was stopped. He called the RCMP who used marked bills to track these sellers, and ensured that they were arrested and their businesses put out. He also oversaw their severe punishment, which acted as a warning to others who thought of venturing into similar business. A voucher system was introduced that saw people with drinking disorder not allowed carrying cash but, their money converted to vouchers that were exchanged for food and other basic needs in the stores. Those who were caught committing crimes, both violent and non-violent under the influence of alcohol were given choice to book treatment or face a jail term. Since many people feared imprisonment, they chose treatment. Andy also sort help from the church to help eradicate alcohol consumption by approaching a priest of the Catholic Church. As it turned out, the priest was also an alcohol addict, and was actively fanning opposition against the chief. In light of those revelations, he was expelled from the community. At first, these measures were met with extreme opposition coupled with great anger and hostility from many community members. But by 1975, 40% of the community’s population had been set free from alcohol consumption and by 1979, 98% of the Alkali people were clean and sober. Conclusion The combinations of excessive consumption alcohol and the unfair Acts, instituted by the government, contributed greatly to the social ills that afflicted the Aboriginal communities. But through strict discipline, as indicated in the case study, it was possible to overcome the alcohol consumption problem, and through revision of the Acts by the parliament, the Aboriginal livelihoods have since improved. 1 Merce Cunningham: Symbolism in Dance Merce Cunningham: Symbolism in Dance Merce Cunningham is one of the pioneers in the field of dance and choreography. He had been a mentor to most of the choreographers who have now become major names in modern times. In addition, there are certain body movements and symbolism in his dancing techniques that make him a distinctive pioneer in choreography; also, there are numerous choreographic pieces by Merce Cunningham that are still being imitated by many choreographers of our present time. Most importantly, I have analyzed the dancing techniques, music, costumes, and movements in certain dancing pieces by Merce Cunningham. The choreographic pieces that I have analyzed for this purpose are Changing Steps, Deli Commedia, and Beach Birds for Camera. The choreography piece Changing Steps profoundly reflects the true geometrical dancing manner of Merce Cunningham. As per my analysis, Merce Cunningham had made use of steps and body gestures in the form of dance to reflect movement. I observed that Merce Cunningham has been successful in highlighting that subtle and weightless footwork has been used to form the dancers movement. Moreover, when the dancers change their body gestures quickly, that left an impression of light weighted foot stepping. Additionally, I have also observed that in order to create extensions to the movements of the body, special focus has been made on certain movements, such as the physical contact among the dancers during the sequence (Merce Cunnigham Dance Company). In my view, the highlight of the dance sequence is that it is another successful collaboration of music and choreography by John Cage and Merce Cunningham respectively. The work done by the cooperation of both invites the spectators to experience something that has never been focused on before; which is the way the collaboration had presented joy and freedom through the context of the dancing steps of the dancers. I believe that the collaboration of John Cage and Cunningham is the success factor as the dancing language of Cunningham is independent, but somehow John Cages music is irreplaceable. I also think that John Cages music in the dancing piece works as a catalyst. In addition, I would also like to mention that the wider acclaim to the dance sequence Changing Steps is increased because of the three-dimensional gesture stepping. Three-dimensional gesture stepping means that three dancers collaborate and make body movements that together make up a three-dimensional posture (Copela nd). Furthermore, the costumes used in the choreography sequence have been designed by Mark Lancaster. The colors of the costumes are single toned and darker colors. The costumes in the three-dimensional stepping had been used in a way that two of the dancers wear the same colored costume while the third dancer wears another color (Merce Cunnigham Dance Company). My experience with the dance sequence Changing Steps has been full of delight. The dance sequence greatly reflects an entirely new idea and form of dance. The usage of the title perfectly suits the dancing sequence, and as viewed in the sequence, changing in steps has been quite swift, thus, the title also elaborates the same idea. Also, the flow of stepping in the dance sequence of Changing Steps is so powerful that the spectator would feel that he or she is actually dancing with the dancers. I observed that in the beginning of the dance sequence the choreography has been done in a way that makes a rectangular box and further forms a curved structure of stepping and to me, the setting appeared to be something that I did not expect in a dance. In addition, I think that the union of dancers after every three-dimensional stepping of feet appeared to be amazingly active and fresh. Moving on to another great piece by Merce Cunningham entitled Deli Commedia. Deli Commedia is another accurately choreographed piece that represents the legacy of his contributions to the dance. He contributed in the field of dance by introducing the concept of geometry in his dance sequences. For instance, I have observed the concepts of geometry when one dancer stood perpendicularly while other dancers made curves through molding their bodies into an arch-like structure. Moreover, the costumes which have been used in the dance sequence were rather colorful, which exactly matched the theme of the stage. The usage of colors such as blue, yellow, green, magenta etc. is catchy which creates a distinction every time a new fragmentation is made while dancing. Deli Commedia reflects the collaboration of the musician, John Cage as the music played during the sequence holds beats in a synthesized manner (Ib50ib50 Channel). Deli Commedia managed to impress me as the dance sequence was filled with fragmentation and quick body movements, and I also liked the colorful costumes of the dancers which made use of the stage distinctively. Last but not least, the choreography sequence of Beach Birds for Camera illustrates the movement of coastal areas. The inspiration that I got from such a dance piece is freedom because the stepping of the feet and hand gestures are more bird-like movements. Birds usually symbolize freedom and the basic intrigue that one would get by applying the dancing gestures as in Beach Birds for Camera explains the Eastern dance themes. I also noticed that the theme of Eastern dance is evident from Cunninghams dance sequence because Eastern dancers perform in a way that is apparently similar to that of dancers of Beach Birds. Most of the Eastern dances are especially choreographed in outdoor locations reflecting nature (Copeland). The idea of stepping that illustrates the scenario of beach birds gives a joyful awakening in the field of the dance. Beach Birds for Camera is another victorious teamwork between Merce Cunningham and John Cage. According to my perspective, the music and choreography h ad complimented the theme of the ocean as the dancers use fragments imitating the effect of water, also the music of the dance sequence sounds like rain drops, or drops of water (Ib50ib50 Channel). If I compare Beach Birds for Camera and other dance sequences by Merce Cunningham, I have observed here that the fragmentation is used lesser in this sequence, and the layering of the body gestures is most prominent, which is something that I have liked, and what I mean about the layering of the body gestures is in terms of the postures the dancers take where they come in contact with other dancers through leg touch, or back touch. Also, the change in directions is more obvious than in any other dance sequence making the spectators navigate towards the dancing steps more (Merce Cunningham Dance). Moreover, the costumes designed by Marsha Skinner are according to the theme of the dance sequence. The costumes are especially made black and white in order to reflect the color of coastal birds; also, the use of black and white enhances the body gestures used in the fragmentation manner (Daly). I believe that costumes greatly suited the main theme of the dance sequence. Through my analysis of the three dance sequences by the collaboration of Merce Cunningham, the choreographer, and John Cage, the musician, it comes to my understanding that the field of dance had been made wide because of the legendary collaboration. In addition, being a spectator of such dance sequences helped me observe the development that has taken place in terms of the dance. I would also say that the development which had taken place in dancing by the advent of geometrical dance sequences by Merce Cunningham in 1956; also, making Merce Cunningham a legendary figure in making use of fragmentation, body gestures in a layering manner, and foot stepping. Overall, my experience of watching dance sequence by Merce Cunningham was joyful and thoroughly entertaining.

Essay --

This paper aims to answer 2 research questions. For the first question: With the measure of role plays, what refusal strategies would the oversea students adopt more frequently in different interlocutory status? From the data analysis, we can see that the oversea student in the study adopted many different refusal strategies in different interlocutor statuses. The 6 scenarios have similar imposition, which is to refusal an invitation to a party. The changing variables are the distance and power. In this complex contextual situation, the student was able to change her refusal strategies in different situations. She adopted more strategies when she refused a person of a higher social status or distant relations, in order to save the listener’s face. On the other hand, when she refused a person of lower social status or close relations, she would change the refusal strategies and make the conversations more relaxing and casual. One important reason might be that the oversea stude nts are more aware of the social communication skills because they can learn more about the cultural difference and communicative differences in the process of their oversea studies. They must communicate with many foreign teachers and students, and experience culture shock at the same time. As a result, they can be more familiar with the pragmatic features of different strategies. The second question is that: Is there any difference in the refusal strategies between oversea students and other EFL learners in China? There are many researches related to the different refusal strategies between NS and NNS. The previous findings showed that: many NNS preferred to use â€Å"a direct strategy and less differentiated supportive moves†; at the same time, â€Å"40% of NNS prov... ...in comparing with Chinese EFL learners’ refusal strategies, we borrowed findings from other researches because of time limitation, and this may cause the results being different from what it should be. Here are some suggestions for the future study: first, in order to make sure the data are effective, we should invite more oversea students with difference learning experience and language proficiency; second, in a precise study, more social and contextual variables should be taken into consideration, in order to test students’ different reaction and strategies; finally, if we want to compare the oversea students with Chinese EFL students, we should invite both to participate in the research, rather than depending on other studies and research findings. In conclusion, in order to prove or modify the research findings, further researches are still needed in the future.

Singer’s Practical Ethics Essay -- Papers Poverty Theory

Singer’s Practical Ethics St. Augustine once stated, â€Å"The superfluities of the rich are the necessities of the poor. When you possess in excess, you possess what belongs to the poor† (Church 3). This quotation expresses that the less fortunate in our world deserve to own a part of all the excess luxuries that are owned by the more wealthy people. Therefore, anything beyond the necessities of life can be considered something that the poor should retain. This idea is very similar to that of Peter Singer, who contends that the injustice of people who live in abundance while others starve is morally inexcusable. He argues that anyone who is able to aid the poor ought to donate in order to help the crisis of world poverty and similar endeavors. Singer explains that if one is already living comfortably, the act of acquiring luxuries to increase pleasure does not entail the same moral importance as saving someone’s life. Since he is a utilitarian, he judges whether acts are right or wrong based on the consequences the action brings. Therefore, if the consequence of the wealthy people’s failure to donate money is that another poor person dies, then that is just as bad as killing them, since they are consciously letting them die. In his work, Practical Ethics, Singer offers his thoughts about one’s obligations to world poverty and suggests what must be done to fix this dilemma. He questions whether it is ethical for people to live a life of luxury while they allow others to barely survive, or even die. In the world today, there are two extremes of world poverty: absolute affluence and absolute poverty. The basic definition ... ...h is distributed in the world. There is no reason why some people should lead such luxurious lives, while worrying about nonessential lavishness, as opposed to one’s survival like those in absolute poverty do. As people who live in a country of absolute affluence, we are all in the situation where we can choose between sacrificing our luxuries to save a child versus living in excess and allowing the poor to die. What if everything that we take for granted was removed from our lives? We would then live day to day as a means to survive, and only then would we truly understand the lives of those in absolute poverty. BIBLIOGRAPHY Denny, Father Jack. â€Å"The Church in Action.† Received in Theology class on April 1, 2004. Singer, Peter. Practical Ethics. 2nd Edition. Cambridge University Press, 1993.

Servicescape for Hotel

Service and Customer Management Final Report â€Å"Little Woods† Submitted to: Dr. Mohan N J Monteiro Submitted by: Group 5 (Section-B) Jayakrishnan Nair N J (11023) Sourabh Rai (11053) Prasad Krishna (11094) Bhushan Atul Ashok (11131) Rishi Kumar Gandhi (11164) 1|Page â€Å"Final Report†, Group-5(Sec-B) Table of content: Introduction: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Positioning Services: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Competitive advantage through Market focus: †¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Developing an effective positioning strategy: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Market Analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Internal Corporate Analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Competitor Analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Ps of Service marketing for Little Woods: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Managing relationship and building loyalty: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Consumer Behaviour: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Pre-purchase stage: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Service Encounter Stage: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Post Purchase Stage: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Three parts of this script that â€Å"went smoothly† and conformed to our expectations:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Three parts of this script that deviated from our expectations: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 The Servicescapes Model- An Integrative Framework: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Internal Responses: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Environment and Cognition: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Environment and Emotion: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Environment and psychology: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Service Blueprint: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Final Report†, Group-5(Sec-B) Introduction: Little Woods is one of the most popular restaurants on the Chamundi Hill road being visited by a number of people from Siddhartha Nagar and the nearby apartments. The various varieties of food items along with the lightening fast service makes it one of the most sought after restaurants in the vicinity. Positioning Services: Competitive advantage through Market focus: Market focussed strategy is one of the strategies where an organisation provides a variety of services in a limited market.When we put Little Woods on the positioning map, it comes around moderate service with moderate price. Developing an effective positioning strategy: Market Analysis: Location: The restaurant is strategically located on the main road which leads to the Chamundi Hills. It’s readily visible by anyone who travels on this road. The display boards on the road s ide also attract a lot of people to take note of the location of the restaurant. Composition: Little Woods has had a strong competitor named Pate Bharlo (now Cafe Hotel) which used to offer both vegetarian and non-vegetarian food.Generally it’s found that pure vegetarians do not prefer to eat in a restaurant which offers both vegetarian and non-vegetarian food items. So, it can be said that the target audience of Pate Bharlo was non-vegetarian people. Inspite of such a focussed target mark et, Pate Bharlo eventually had to wrap up its operations due to huge losses and lack of customer base. At the same time, Little Woods performed very well and its customer base kept on increasing. This shows that most of the people in the target market are vegetarians. The more a restaurant offers varieties, the more benefits a person derives.When someone sees another variety of an item in a particular category, he tends to order that item and thus derives more benefit. This happens in any category of food items. Hence, it ’s important to offer more and more variety of offerings in order to provide more benefits to the customers and retain them in the long run. Internal Corporate Analysis: One of the resource constraints of Little Woods is the space constraint. Little Woods has a limited space and hence it targets a limited segment on the basis of the geographic area in and around Siddhartha Nagar. |Page â€Å"Final Report†, Group-5(Sec-B) Competitor Analysis: The found ers of Little Woods have a vast experience dealing with this business. They have a couple of more restaurants in Mysore and this has helped them to know the tastes of the people and create harmonious relations with the vegetable vendors. Little Woods is a pure vegetarian restaurant. Hence, it has created a very much focussed market for itself where most of the people who are pure vegetarians are its customers. The other set of customers are the ones who eat both vegetarian and non-vegetarian items. Ps of Service marketing for Little Woods: Product: ? Core products of Little Woods are North-Indian food items, South-Indian food items, juices, ice-creams. Little Woods product includes vegetarian items ? Supplementary products include the parking facility, ambience, lighting, music etc which creates a wonderful and hassle-free experience for the customers. ? Quality level of the food is in par with many of the major restaurants ? Product line includes South Indian, North Indian, Beverag es and snacks ? Parcel facilities are available with home delivery services provided Price: They provide flexibility; certain dishes are available in North Indian and South Indian tastes ? Price level of all the dishes are quite affordable ? They provide certain allowances for regular customers as well as students of institutes nearby to attract them Place: ? It is on the way to Chamundi which is tourist destination thereby trying to attract devotees and other tourists ? It is a single outlet restaurant ? Since the restaurant is located in a main road it is easily accessible to general public ? It has a good parking space which makes the place suitable for travellers Promotion: Word of mouth publicity is one of the most effective methods of marketing and this is the reason why it is viewed positively by the people ? The roadside boards on Chamundi Hill road and a big banner in the Siddhartha Nagar circle are the other promotional aspects used by Little Woods People: ? Little Woods p rovides on the job training to the new employees where they are taught the intricacies of the work to be done. 2|Page â€Å"Final Report†, Group-5(Sec-B) ? ? ? Employees patiently hear any grievances by the people and get it rectified as soon as possible in order to give the best possible service to the customers.They are fluent in Kannada and Hindi but they do not understand English Most of the Customers are those people who live nearby and devotees/ travellers to Chamundi Hill. The students from nearby institute also goes there Process: ? Level of customer involvement is very low as they do not provide adequate training to employees ? Flow of activities include Home delivery service, parcel provisions, serving in restaurant, also a provision to provide food in customer’s vehicles Physical Evidence: ? They have employee dress code but it is rarely followed ? They have 2 floors with closed space and an open area They provide good ambience but they do not have separate air conditioned area ? They play music in the restaurant which is melodious Managing relationship and building loyalty: Little Woods offers 10% discount on the final bill for the SDMIMD students. However this is given only when the amount exceeds Rs 200. This is offered to the other regular customers too. Consumer Behaviour: Pre-purchase stage: We have already visited Little Woods a number of times since the last one year and are familiar with the quality of the food served over there. Most of the Wednesdays when the mess remains off, we usually go there to have a sumptuous dinner.Even this time, expecting a very delicious food, we visited this restaurant which has become one of the most popular restaurants to visit among the student community in SDMIMD. The most important factors to visit it by us are the proximity to our college; and the appetizing taste as well as the wide variety of food available over there. Service Encounter Stage: Customer 1. Form a group of 6 friends and arr ive in the hotel 3|Page Waiter Chef Cashier â€Å"Final Report†, Group-5(Sec-B) 2. See if there is a table for 6. If not, then we ourselves pull some chairs and tables to make sure that everyone can at together 3. Waiter comes with a glasses of water and a menu card 4. We discuss the items to be ordered ourselves 5. We call the waiter to place an order 6. Waiter arrived and took the order in his notebook 7. Waiter goes to the kitchen and communicates the order to the chef 8. Waited for 10 minutes after which we call the waiter to ask him how much more time will it take. 9. He tells us 15 minutes more, hearing which we order cold drinks. 10. He gets the cold drinks in 5 minutes. 11. After 10 minutes, the chef hands over our order to the waiter in a tray. 12. The waiter gets the ood for everyone to devour. 4|Page â€Å"Final Report†, Group-5(Sec-B) 13. We find out that the waiter has actually brought Chilli Paneer Dry instead of Chilli Paneer Curry and Veg Hyderabadi ins tead of Paneer Hyderabadi. 14. We straightaway notify the waiter about the issue and ask him to take away the items which we didn't order and ask him how much more time will it take to get the items which we had previously ordered. He tells us that we have to wait for 10 more minutes. 15. We start eating whatever items we have on the table and notice that we do not have onions, which are usually omplementary for SDM students. We call the waiter. 16. We ask for the onions, which he promptly arrives with within 2 minutes. 17. 10 minutes had already passed and our 2 items had not yet arrived. We called the waiter again. 18. The waiter told us that we had to wait for 5 more minutes and apologised for the delay when he saw us getting irritated with the delay. 5|Page â€Å"Final Report†, Group-5(Sec-B) 19. The items surprisingly arrived within the next 2 minutes and we ate the delicious spicy food which we had been waiting for so long. 20. We ask the waiter for the bill. 21. The wa iter goes to the ashier to get the bill. 22. We find out that the items which we had been mistakenly given previously had also been billed and the customary discount given to the SDM students was also not included. 23. We ourselves go to the cashier and tell him the issues, which he addresses promptly. 24. We pay the bill and leave the restaurant. Post Purchase Stage: Three parts of this script that â€Å"went smoothly† and conformed to our expectations: Taste: The taste definitely conformed to our pre-purchase expectations. We had visited ‘Little Woods’ a number of times before and had already developed a taste for it.The taste of the food items has always been up to great standards and we have never had any deviations in the taste every time. Ambience: The ambience of the restaurant is one of the best in this area. The colour scheme on the wall blends with the architecture very beautiful. Soft music is played in the background which gives us a very good feeling while eating the food. 6|Page â€Å"Final Report†, Group-5(Sec-B) Manager/Cashier Behaviour: The manager was very kind and listened to our problems and straightaway corrected the bill without asking the waiter for any kind of confirmation.He trusted us and solved the issue in a jiffy. Three parts of this script that deviated from our expectations: Table and Chair Arrangements: We were highly disappointed that we ourselves had to arrange the tables and chairs so that all the 6 of us can sit together. Even the waiters did not help us. They were just carrying out their usual work without even asking us if we needed any kind of help. No timely Delivery: We were told initially that the food will arrive in 10 minutes. But in reality, it took almost 25 minutes for us to see the dishes on our tables. Communication:We sincerely feel that there existed a big gap in the communication between the different parties involved. The order which we had given was not communicated correctly wit h the chef by the waiter. The waiter also had not communicated well with the cashier, which is definitely the reason for the discrepancies in the bill. The Servicescapes Model- An Integrative Framework: We know that employees and customers in service firms respond to dimensions of their physical surroundings cognitively, emotionally and physiologically, and that those responses are what influence their behaviours in the environment.Internal Responses: ? ? ? Cognitive – knowledge structure Affective – feelings & emotions Physiological- changes in Environment and Cognition: The perceived servicescape may elicit cognitive responses influencing people’s beliefs about a place and their beliefs about the people and products found in that place. Belief: In little woods , particular environment cues such as the type of furniture in the restaurant, ambience of the restaurant, lighting of the restaurant may influence customer belief’s about little woods and then cu stomer tries to predict the quality and price of the food. |Page â€Å"Final Report†, Group-5(Sec-B) Categorize: Categorization is the process, by which we assign a label to an object; perceptions of the servicescape may simply help people to distinguishing a firm by influencing a firm how it is categorized. In the resturant industry a particular configuration of environmental cues suggests that â€Å"fast food† where generally self service system is there whereas another configuration suggests â€Å"elegant sit down restaurant† where you can order for the food.In little woods we have second type of configuration in which pepole come, sit and take food. Environment and Emotion: In addition to influencing cognitions, the perceived servicescape may elicit emotional responses that in turn influence behaviours. Emotion eliciting qualities of environments are captured by two dimensions: pleasure and displeasure and degree of arousal. For example, environments that el icit feelings of pleasure are likely to be ones where people want to spend money and time, whereas unpleasant environments are avoided.In little woods we have seen that people are ready to spent money and time for the service they have in restaurant. Environment and psychology: The perceived servicescape may also affect people in purely physiological ways. In a particular restaurant noise that is too loud may cause physical discomfort, the temperature of a room may cause people to shiver or perspire, the air quality may make it difficult to breathe, and the glare of lighting may decrease ability to see and cause physical pain.All of those physical responses may in turn directly influence whether or not people stay in and enjoy a particular environment. In little woods we have seen that physical discomfort is not there. Relative comfort of sitting in a restaurant influences how long people stay. When they become uncomfortable sitting on a hard surface in a fast food restaurant, most people leave within a predictable period of time. In little woods we have seen that sitting arrangements are very good. The floor of restaurant is also is very good.In addition to directly affecting behaviour, physiological responses may influence seemingly unrelated beliefs and feelings about the place and the people there. 8|Page â€Å"Final Report†, Group-5(Sec-B) Service Blueprint: Physical Evidence Arrive at the restaurant Parking area Enter the restaurant Go to the table Dining area Go through the menu Place the order Receive food Eat Receive and pay bill Leave the restaurant Customer Line of interaction _________________________________________________________________________ C o n t a c t P e r s o n Onstage) Greeted by the waiter Shown the table by the waiter Provide menu Take order Serve beverrages Serve meal Clear dishes and trash Collect payment and return receipt Line of visibility ——————————â €”——————————————————————————(Backstage) Check table availability Place order in kitchen Pick up order Process payment Line of internal interaction ___________________________________________________________________________ Support Processes 9|Page Prepare meal Inform waiter Final Report†, Group-5(Sec-B) Service Blueprint: is a technique used for service innovation. Service blueprint consists of 5 components: 1) 2) 3) 4) 5) Customer Actions Onstage / Visible Contact Employee Actions Backstage / Invisible Contact Employee Actions Support Processes Physical Evidence 1) The customer actions include: o Entering into the restaurant o Go to the table o Review the menu o Place order o Receive food o Eat o Pay cash/cheque o Receive change o Leave the restaurant 2) The onstage employee actions include: ? Greet customer ? Show customer to table